One brief per location. Two articles that each do a different job.
Each franchise serves a different region, such as Delmarva, Western Michigan, Western Idaho, Indianapolis and Bismarck. Each needs content that reads as local, ranks for its own keyword and never sounds copied from another location.
I built a brief-based workflow. Every brief becomes a Medium article with an educational tone and a Strikingly article with a direct, conversion-focused tone. The two versions have different structures, not reworded copies.
The focus keyword sits in the H1, the first 100 words and two subheadings. Each post has five location-specific FAQs, bolded internal links, a Why Choose Us section and a conclusion, at about 1,000 words per version.
Every file passes a banned-word scan, a punctuation check, a word count and a keyword-frequency count before delivery.
Add your real results here, such as posts delivered, ranking gains or traffic growth.
Tell me about your business and the area you serve.
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